Welcome to the world of Cheeba Cannabis Academy, a place built on trust and a space where we truly care about you and the world around us. We have been passionate about Cannabis for a long time and are proud to finally be able to work in a field that we love and believe in. It is indeed exciting to see the global Cannabis industry exploding, however it can be a minefield of twists and turns that can make it confusing and a little scary. Our aim is to help you navigate this green matrix and join us in celebrating this magical plant.

We are based in the beautiful Johannesburg and we are proud of the local and global community that we work with. Suppliers, growers, lawyers, doctors, pharmacists, activists and teachers, all passionate professionals who pride themselves on principles of integrity and trust. But seeing is believing, try us out for size and let's see if we can be friends.

Cheeba Cannabis Academy - An Elevated Cannabis Experience

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As our industry grows, education is key to ensure that it realises its full potential and that we can compete on a global level. We believe the Cannabis industry has the power to positively impact the African continent economically by empowering disadvantaged communities and facilitating job creation and micro business opportunities.

To support the growth of the industry we run The Cheeba Cannabis Sessions and Cheeba Cannabis TV which are initiatives to bring the Cannabis community closer together through knowledge sharing and networking. This knowledge is then offered through formalised training via Cheeba Cannabis Academy.

Network | Learn | Share | Grow


We love media and are passionate about “life long learning” so we created Cheeba Cannabis TV which is our online channel dedicated to all things Cannabis. Through our channel, we explore, unpack and investigate areas of the industry in an effort to share knowledge and help our industry grow.

Our Cheeba Cannabis Sessions events are shot in front of a live studio audience but due to the current crisis are on hold until further notice. You can however still watch all the content on Cheeba Cannabis TV.

The Cannabis industry of south africa

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Cannabis in South Africa has been decriminalised by the country's Constitutional Court for personal growing and consumption by adults in private. However, laws prohibiting use outside of one's private dwelling and buying and selling Cannabis containing THC still remain. CBD is legal in South Africa.

At the forefront of driving legalisation in South Africa are a non-profit organisation called Fields of Green. Founded in 2014, by Julian Stobbs and Myrtle Clarke aka the “Dagga Couple”. The organisation engages with policy makers in order to help construct South Africa’s Cannabis future in all of its varied facets.

They have been working with the Cannabis community on a manifesto for policy reform outlining the ‘Desired Outcomes’ for Cannabis legislation on South Africa.

If you are interested in helping push Cannabis legislation forward please support them.